theProjects Cultural Design Agency

Hip Hop
Merry Christmas!
© jaredeberhardt

It was somewhere in the middle of my adolescence that I began to question why one of our most oft-played Christmas songs involved a child bearing witness to his mother’s adultery. Especially baffling given my upbringing, was the child’s naive conclusion that his father would react with good humor after seeing his mommy “tickling” Santa […]

DJ Neil Armstrong
DJ Neil Armstrong

As a DJ, over the years I’ve developed a few routines that I like to break out here and there to keep my sets interesting. Sometimes I do this thing where I’ll play the sample source and mix it into the song using the sample. I call it “Single City.” Other times I’ll loop a […]

Classic Hip Hop Mixes: Dr. Dre x DJ Riz
Classic Hip Hop Mixes: Dr. Dre x DJ Riz

Years before I got into smoking weed, drinking malt liquor and doing drive-bys, The Chronic was released and I, like every other 12 year-old boy on my block, quickly put away the Cooleyhighharmony and jumped full force into G-Funk. It wasn’t that suburban white kids like me could really relate to the content, or that […]

RIP Guru

RIP to one of the greatest MCs of all time. What more can be said except that we lost a legend today. The Bay’s Matthew Africa last month put together a tribute mix to Gang Starr that today serves as a perfect memorial to one of hip hop’s greatest duos. This shit definitely takes me […]