theProjects Cultural Design Agency

Solid Gold LovE!


This year, the Solid Gold Jacuzzi was arguably the biggest, baddest, goldest float at Civic Center. With a scissor lift raising the DJ booth 30ft in the air, towering over City Hall, there’s now doubt it was the most memorable. The Gold JaCREWzzi met up early Sat AM to be sprayed, painted, stenciled, glittered and dolled up, then piled onto the beautiful 40ft float, stacked with theProjects beautifully adorned golden Turbosound. By noon Amp Live was on the decks, with hundreds of gold beauties rocking out and ready to parade down Market Street.

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Saturday was a blur of rave bears, confetti and creepy photographers all harmoniously grooving to the same wicked beats from Sleazemore, Morale, Nisus, Shane King, Swayzee, Eric Sharp and the one and only Groove Armada! For those lucky enough to get on the float, the party was non stop. For those in the crowd, the slamming bodies and screaming fans only intensified once the epic gold scissor lift began to tower up, up and away.

Once Civic Center died down, the party moved to Mezzanine, where Solid Gold Jacuzzi teamed up with Om Records to produce one of the most memorable LovEvolution after party’s. Tired faces dripping gold got their second wind and danced like there was no tomorrow with DJ after DJ playing the best electro in the city. With acts like Trackademicks, Amp Live, DJ Heather and LA Riots, it was a proud day for Electronic Music in San Francisco.

With a turnout of about 80,000 people, LovEvolution was an epic success, and Solid Gold Jacuzzi made it’s mark. Check out theProjects gallery for photos and videos of the event, and be sure to check back, we’ve got lots more to come!